The Story Behind CPG Authority

Jorge and Alan Cevallos began their entrepreneurial journey in CPG in 2018, when they launched their own Amazon business.

Building a consumer brand from the ground up gave them firsthand experience with the challenges that define the industry today: customer acquisition, conversion, margins, product-market fit, and scaling profitably.

That experience eventually led to the creation of Media Jet, where the brothers have since worked with hundreds of consumer brands across DTC, paid media, ecommerce, Amazon, creative, and retention.

Over the years, their work with CPG brands revealed a clear gap in the industry. There is no shortage of information, but much of it is fragmented, outdated, or disconnected from the realities of actually building and scaling a consumer business.

CPG Authority was created to address that gap.

The platform brings together practical education, expert conversations, webinars, resources, and strategic insights designed specifically for CPG founders, marketers, and operators.

Built from years of firsthand experience on both sides of the business, CPG Authority is designed to make high-quality CPG knowledge more accessible and actionable for the next generation of consumer brands.